OFF COSMETIC
Campaign to OFF cosmetic. A partnership between The Movie; Eat Pray and Love and OFF cosmetic to send the game’s winner on a trip to one of the movie destination. To spread the new product and engage people with the company and know better the product. As part of this huge campaign was released advertising online and offline , as a resulting was a massive commitment by the users and a big increase in sales.
AGENCY: Giovanni+Draftfcb
ART DIRECTOR / CREATION: André Vieira / Ricardo Rimoli / Simone Basto
ANIMATION / DEVELOPMENT, BANNERS: Simone Basto
COPYWRITER: Clarissa Buteli
CHARACTER CONCEPTION: Pedro van Erven / Simone basto
3D ARTIST: Pedro van Erven
CLIENT: Off Cosmetics
