APP MOBILE TIM – Direct marketing
This project was created with the intention of connecting the users “heavy users” with the company TIM (one of the largest telecom companies in Latin America). A rewards APP was then created for these users ,with many useful features like a foursquare but more focused on them. They gained vouchers by choosing their own preferences, the company and its partners gives them promotions and discounts on exclusive services, tips and benefits based on the user profile, they can also choose the vouchers based on their’s location. The user can be aware what is happening around.
AGENCY: Giovanni+Draftfcb
CONCEPTION: Ricardo Rimoli / Ana Rocha / Simone Basto
ART DIRECTOR: João Santos / Ricardo Rimoli / Marcela Sousa / Simone Basto
CREATIVE DIRECTOR: Rui Piranda
COPYWRITER: Ana Letícia Paranhos/ Clarissa Buteli
CLIENT: TIM
