This project is a complete campaign for the shopping mall Casa Shopping, this involved a landing page creation where there were promotions and interactive, virtual games which the user – consumer was “taken” to the real stores at the mall. Advertisement in large-circulation magazines also helped spread the campaign. This resulted in a significant increase on sales during the campaign period.
AGENCY: Draftfcb
CONCEPTION: Simone Basto / Ricardo Rimoli
CREATIVE DIRECTOR : Felipe Rodrigues
ART DIRECTOR: Simone Basto / Ricardo Rimoli / Felipe Gomes
CLIENT: Casa Shopping
