Campaing Life

VIDA INFINITA
ADOTE is a nongovernmental organization, without economic purpose, whose mission is to promote changes in attitudes and values of the society and the state to preserve and improve life.
The call to action is the heart pixelated, universal symbol of life in the video game. Welcoming you to a Facebook friend, the participant is asked choose a classic Atari game – Pacman, River Raid – and try your best score.
The action begins when the player dies. In the next life, the player is asked to give a friend the opportunity to continue their lives, the game for him. So life is not lost. Each container becomes thus a link in this chain as well, where the goal is to propagate, so light and fun, the message of giving someone the opportunity to continue living. In support of organ donation.