Campaign for the new line of sunscreens L’oreal Paris, composed by four different types of products.
We created the ” Solar” Movement for people with this spirit and lifestyle , women were invited to share their “solar ” moments with us and this resulted in a movie which they participated (Manifesto of the sun ambassadors ).
Spreading out through social media. Each product has a different filter and that was posted on the user’s page. The hunters of the sun ambassadors went to the streets to distribute the products and publish the campaign, calling them to participate and giving more visibility. They were on the streets with the ambassadors posting the page l’oreal Paris on Facebook, helping to spread the brand.
AGENCY: Ampfy
CONCEPTION: Simone Basto / Carolina Burgo / Pedro Fonseca
ART DIRECTOR: Simone Basto / Carolina Burgo
COPYWRITER: Pedro Fonseca
CLIENT: L’oreal Paris
