TRAKINAS 3.0
Trakinas is a creme-filled sandwich cookies feature playful faces that add fun to each bite. Brazil’s favorite sandwich cookie, Trakinas come in a variety of flavors and some are fortified with vitamins and calcium.
To engage the children with the brand, we have created an online game which envolves players the whole year, unblocking new levels gradually through tips dropped from banners, widget, magazines, Tv commercials and tv shows. The first version of the game was released in the beginning of 2009 with over 2.0 million visitors defeating Dr. mundrov, the bad guy, at the last level.
Client: Kraft Food – Trakinas
Agency: Giovanni+DraftFCB
Year: 2009 / 2010 / 2011
Creative Directors: Cristina Amorim e Adilson Xavier.
Art Director: Ricardo Rimoli , Franco de Felice e Simone Basto
Animation / Developer: Simone basto
Production: W3House
