The goal of this campaign was to spread Galde’s new product, with spring coming in. It was made an interactive website where the user assembled his art, the winner was printed on the product. This promotion served to spread the brand and the product. Printed pieces were scattered in the city and were published in the media according to the target audience.
AGENCY: Giovanni+Draftfcb
ART DIRECTOR: Felipe Gomes / Ricardo Rimoli / Simone Basto
ANIMATION: Simone Basto / Bruno Foscaldo
COPYWRITER: Clarissa Buteli
SITE DEVELOPER: Kindle
CLIENT: Johnson – Galde
